Sunday, August 26, 2007


Hi friends
This article gives you a quick start about what is SEO and its importance in the modern internet era. I got this information from one of my best friend named Yuvaraj, doing as SEO Analyst.

SEO is the process in which your Website undergoes redevelopment to properly and best communicate your keywords to search engines. In order for your Website to rank highly among major search engines, you must understand how they become ranked.

Search engines rank Websites based on two major factors:
Unique content with pertinent keywords in the body, and link popularity - the number of quality incoming links your Website has. Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of your content, underlying code and how natural your site appears to the engines.

SEO Facts:
1. More than 8 out of 10 Internet users use search engines to find info and the products or services they want to buy.
2. Up to 85% of searchers ignore paid listings.
3. 63% of the top natural listings get clĂ­ck through.
4. Natural (organic) search results convert 30% higher than PPC.

What is PageRank?
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated. PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

Regarding alt text optimization:
Use a descriptive and keyword rich file name
+ Use seven to eight keywords in your title and alt text
+ Place a short one line description of the image directly below the image
+ Wrap the content around the image
+ Try to put the image closer to the top of the page
+ Use a descriptive image filename - If your webpage has pictures of Bill Gates house - use filenames like bill-gates-house-party.jpg instead of the default camera file name like IMG_401.jpg

Any queries welcome!

Logu | Yuvaraj |

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